Justin approached me to help him understand how to improve his website, for both SEO and customer usability. We helped with initial keyword analysis, suggested the use of an off the shelf content management solution (which is currently in progress) and suggested a series of improvements for both onsite and offsite SEO. Currently, the changes are in the process of being completed, but search results for this product are already improving.
We also made suggestions around social media, showing how to setup and maintain a blog, setup twitter and facebook. Again, currently these changes are in progress.